市場學

不完全最佳之市場計畫 Incomplete Optimization In Market Planning

激勵工資計畫 Incentive Wage Plans

衝動式購買 Impulse Buying

隱藏性促銷津貼 Implicit Promotional Allowance

隱藏性成本 Implicit Costs

不完全競爭 Imperfect Competition

模仿訂價 Imitative Pricing

反覆式行銷 Imbricative Marketing

銷售形像 Image Of Selling

廣告媒體選擇 Advertising Media Selection

廣告效果 Advertising Effectiveness

廣告部門 Advertising Department

廣告傳遞 Advertising Delivery

廣告稽查機構 Advertising Checking Bureau

廣告活動 Advertising Campaign

廣告預算 Advertising Budget

廣告經費提撥 Advertising Appropriation

廣告津貼 Advertising Allowance

廣告代理商佣金 Advertising Agency Commission

廣告代理商 Advertising Agencies

廣告主品牌 Advertiser's Brand

廣告分析圖 Advertisement Analysis Chart

管理縱向行銷系統 Administered Vertical Marketing Systems

管理價格 Administered Prices

管理通路系統 Administered Channel Systems

適應性產品 Adaptive Product

適應性控制模式 Adaptive-control Models

適應性行為 Adaptive Behavior

適合程度理論 Adaptation-level Theory

顧問管理工程師協會 ACME.--- Association Of Consulting Management Engineers